Overview
Founded in New York City by a Marketing and Technology entrepreneurs Preciseleads developed a propriety platform allowing consumers to register to receive quotes for insurance products. As a leading aggregator, Preciseleads maintains its commitment to improving their own proprietary system to provide a more qualified lead for its partners. These tweaks are ever-present in their highest producing campaign Cobra Health.
Approach
In an effort to increase Preciseleasd's online CPL (Cost-per-Lead) distribution, The Keller Network set into place a targeted media plan to attract qualified consumers demographic: 25-45 years with a median household income of $50k for their Cobra Health Plan campaign. After the testing period, The Keller Network met Preciseleads volume needs by planning and implementing a CPC (Cost-per-Click) to increase the prevalence of the Cobra Health campaign in the online marketplace.
Results
Within 3 months of launch, the Preciseleads CPL and CPC campaign quintupled in volume while maintaining strong quality. The growth and consistency has Preciseleads looking for other ways to include The Keller Network as they launch new insurance programs.