Overview
Education Connection was founded on the core principle, "Higher Education opens the door, illuminates the path and guides us to the future". This mission is exemplified through placing qualified students with online and offline programs to fulfill their academic dreams. Education connection has partnered with many of the premier online universities to help reach all customer educational needs.
Approach
Education Connection was using their in-house media buying team for banner and search traffic, but realized they needed outside assistance to augment their marketing plan to include. Education Connection reached out to The Keller Network to increase their marketing presence for The Jack Welch School of Management and their flagship product Eductationconnection.com. The Keller Network came up with a concise media plan where results could be seen immediately; allowing the client to see an instant spike in traffic.
Results
Within 1 month of launch, the Education Connection campaigns saw increased growth across both brands. The growth and invariability has Education Connection looking for other ways to include The Keller Network in their online presence.