Overview
Delivery.com was founded in 1999 to provide a convenient and online solution for restaurants and other food service providers to reach consumers for all of their food and delivery needs. Delivery.com's streamlines the ordering by eliminating the need for telephone calls-making food ordering fast, convenient and efficient.
Approach
Delivery.com hadn't made the splash they were looking to make online. Their in-house media buying team had solely focused on search and the rest of Delivery.com's media plan was allocated to offline sources. The Keller Network did research in the online food service vertical and took into account geographical limitations of the client. This research tailored a plan that leveraged The Keller Network's relationships with outside partners. The main focus of the plan was to increase customer registrations, which in turn would increase the sales of Delivery.com's merchants.
Results
Once the campaigns were performed through outside partners, Delivery.com saw an increase in customer registrations. This spike in registrations has had an impact on the bottom line for Delivery.com and they are looking to roll out a quarterly media plan to piggyback on the success of the initial test. Currently, The Keller Network is in the final stages of developing a Cost-per-Lead campaign to aid in growing the Delivery.com registration campaign in new markets.