Overview
Clean Energy Quotes was founded in 2008 to provide a convenient, online comparison-shopping resource for potential customers searching for alternative clean energy solutions for homes and businesses. Through partnerships with a nationwide network of Solar Electric and Clean Energy Service providers, Clean Energy Quotes brings providers and consumers together.
Approach
Clean Energy Quotes used their in-house media buying team for search traffic, but realized there was a potential customer base they needed outside assistance to reach. Clean Energy Quotes relied on The Keller Network to increase their online existence. The Keller Network developed a media plan that leveraged their outside media partners for niche/select geo-targeted data required to compliment the services offered by Clean Energy Quotes.
Results
Once the campaigns were executed through outside partners, Clean Energy Quotes saw an increase in inquiries from consumers. In realizing the potential of this client and others with specific needs, The Keller Network has put in place tools that collect more niche/select information for The Keller Network's in-house traffic. Currently, The Keller Network is in the final stages of developing a performance based campaign to aid in growing the Clean Energy Quotes brand.